All Systems "Go" for Ostfalia
Our New Brand
According to the Senates decision from September 1st 2009, the Fachhochschule Braunschweig/Wolfenbüttel now operates under the brand Ostfalia University of Applied Sciences.
We have chosen our new name together with a marketing agency in order to assure and alleviate the mapping of our different campus locations and organisational units as main components of the University. Since our foundation in 1971 the Fachhochschule has constantly been on the move. Along Braunschweig and Wolfenbüttel our University has campus locations in Wolfsburg , Salzgitter and Suderburg. The number of students has ascended from 850 to 7300 in 2009.
The brand Ostfalia lives up our own expectations concerning the constant increase of the University and our regional affiliation. All our five sites are located in Ostfalia, a region between the river Weser, the Lüneburger Heide, the river Elbe and the Harz Mountain .
Our New Corporate Design
Our reconditioned corporate design as visible expression of a uniform and modern presentation contributes to the current positioning of Ostfalia. As obligatory constitutive criteria our logo has not only been advanced by a new name. We have our fingers on the pulse, thus our well known blip received some fine tuning, too, still the aspiring arrow as symbol is cognizable.
Colours, chosen on the basis of signets and emblems of our locations, are central constitutive criteria. Particularly with regard to the so-called tabs the four colours immediately illustrate the four campus locations. Besides publications and documents can immediately be assigned to the actual site.
Vera Huber | 2009-08-27 14:06