The Media Management Transfer Center (MMTC) and the communication management chair at Ostfalia are currently intensifying their cooperation. The MMTC is a world-renowned research institution at the University of Jönköping, where it is domiciled within the Jönköping Business School. It is a major player not only in Europe but also internationally. The Business School recently advertised new doctoral positions in the field of media management, in which successful candidates are able to conduct their research and teach in employee positions for a period of five years while preparing their doctoral dissertation (PhD).

Annika Ehlers, member of the EFRE research project team: "Location-based services (LBS) in regional media communication", successfully fended off 108 other applicants to gain one of the highly desirable places. LBS applications (apps) run on mobile devices and are designed to create added value for its users through localisation. Annika Ehlers has meanwhile arrived in Sweden, and according to Professor Leona Achtenhagen, head of the MMTC, she is making extremely good progress in the Business School's team. What is special about this is that Annika Ehlers, who studied media management at Ostfalia, obtained a master's degree in communication science (IJK Hannover) as well as in business management (University of Hagen), continues to work in the LBS project at Ostfalia.

Prof. Dr. Harald Rau (professor of communications management, Ostfalia) and Annika Ehlers (Ostfalia/University of Jönköping) during one of the last face-to-face project meetings at the Karl-Scharfenberg faculty. Meanwhile, they are communicating exclusively via social media and IP telephony

This is all thanks to the endeavours towards internationalisation made by the Karl-Scharfenberg faculty. The LBS project team additionally benefits from the international integration and especially from having a contact in the Scandinavian region; it was in northern Europe that the first research into localised journalistic offers took place. The cooperation with the MMTC was expanded at the beginning of 2019; on the basis of a common positive experience, the University of Jönköping is now on board as an important international partner in direct cooperation with the communications management chair at Ostfalia, as a result of an application to the Lower Saxony doctoral programme, which was jointly initiated by the TU Braunschweig and Ostfalia.

Please contact  Prof. Dr. Harald Rau for more information on this international activity.

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