Ostfalia is developing activities and measures with which it will
increase regional networking, improve the perception of its application-oriented research, and
strengthen its profile.
The basis of successful transfer activities is professional and
target-group-oriented science communication and corresponding research marketing. Ostfalia is
expanding its activities in these areas, and is developing a concept for science communication, in
order to reach the various target groups with appropriate measures. In this way, we are
strengthening the University's image, taking the results of our research into the public domain in
a stronger fashion, and making potential research partners increasingly aware of us. Ostfalia is
striving to be viewed as more active in terms of research and as more application-oriented, and to
increase its attractiveness to research partners.
Society is challenging universities to get players in civil society
more involved in the research process, and thus expand the transfer paths. At Ostfalia, professors
from various faculties have established the Center for Social Innovation (ZeGI), where work on
transdisciplinary topics is also performed. First steps have hereby been taken to create the
conditions necessary for groups in (civil) society to become involved in innovation, research and
knowledge transfer. Ostfalia is thus intending to open up new and innovative transfer paths, and to
build up a strong transfer profile.
In order to pursue transdisciplinary approaches, the researchers at
Ostfalia are supported through appropriate measures, with regard to particular methodology and
processes. Ostfalia is creating a solid and systematic knowledge base in the transfer of knowledge
and technology as the basis for future strategic alignment.
Due to its identity as an integral part of the regional innovation
system, Ostfalia, as a university of applied sciences, sees itself as responsible for contributing
to the further development of the region via new methods of transfer. Supporting a sustainable
start-up culture and promoting business start-ups is, and remains, an important strategic goal for
Ostfalia. The University will continue to develop its activities in this area, with social
developments and relevance in mind.
Ostfalia's aim of involving players in (civil) society more in
research, innovation and transfer processes opens up new prospects for the creation of enterprises.
Ostfalia's transfer of knowledge and technology will support and aid the structuring of new
Consulting and support structures are being created in order to
promote international networking for the University in the field of research. This will focus on
measures for building and maintaining networks, providing information, individualised advice and
coaching, public relations and the provision of resources.
The more established research fields at Ostfalia are being further
developed, expanded and supplemented as required. Research priorities are to be promoted in order
to refine the University's profile. The University is also intensifying its research and transfer
activities in the arts and the social sciences, and is supporting interdisciplinary research.
Collaborations with industry, other universities, research institutes
and other institutions are to be expanded, and the regional anchoring of our research and
development improved. The application-oriented research activities are to be reinforced.
Significant research areas, including those of social relevance, are
being supported and further developed through internal university funding measures. Criteria
related to the transfer of knowledge/technology are taken into account in this respect.
The processes defined in the intellectual property strategy aim to
increase Ostfalia's attractiveness and reliability in the eyes of research partners. Since 2009,
Ostfalia has been collaborating with the economic development agency of the district of
Wolfenbüttel in the area of technology transfer and innovation consultancy. This cooperation is to
be continued. It allows direct contact with companies in the region and offers the opportunity to
understand the demands made on the companies. It also promotes contact with the University.
Ostfalia's "Innovation Consultancy" project, which is being run
together with the district of Wolfenbüttel,further expands and intensifies contact with companies
in the region.