International empirical study
At the Ostfalia University a global research study on digital trust in the workplace is
conducted by Prof. Dr. Markus Launer and the Digital Trust Team. The research is primarily aimed at
measuring digital trust in the workplace with an emphasis on people, technology, and process. This
project is independent and not financed by third parties.
Target of the study
The target of the study is to research digital trust at the workplace. It will lead to
suggestions and action how to create a trustful environment and culture within modern companies.
Several publications are planned, workshops and conferences to communicate the results.
Theories and principles included in this study are Forrester Social Technologic Ladder,
Decision-making models, Technology Adoption Theory, Management Theory, Software Quality Model,
General Data Protection Regulation Principles, Digital Citizenship Principles, and Caldicott
Pre-Test, Test-re-Test and HCI Test in 2019
The pre-testing of the questionnaire in 9 languages has been conducted in 2019. It was a
Test-re-Test, Pre-Test and HCI test performed with over 380 participants internationally. The study
was first introduced at the ICBIM Conference in Paris, France, in September 2019 by Prof. Dr.
Kick Off Main Study January 2020
As of January 2020, the main study will take place for about 6 month. It is targeted to collect
100-300 answers per country depending on the size of the state. This does not lead to a
representative sample but will give enough evidence to support a new theory.
Publications and international Conferences
Target is to publish the results in international journals and contribute to international
academic conferences. In addition, an international Service Management Congress will be held at the
Ostfalia University Campus Suderburg on May 25-27, 2020 and early 2021.
International support from friends of the following Universities
International friends of Prof. Dr. Markus Launer, Dr. Frithiof Svenson (both Ostfalia
University) and Prof. Dr. Dave Marcial (Silliman University) support the international study and
conduct their own data sampling in their respective country.
Ethical Statement and Declaration according to Art 13 DSGVO.
Data protection and Compliance is supported by Thorsten
Logemann from Intersoft Consulting Services AG, Hamburg
Declaration according to Art 13 German data protection
Declaration of compliance with the DSGVO procedure
Technical and organizational measures of SoSci Survey
Publications so far:
Towards the Measurement of Digital Trust
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