Prof. Dr. phil. habil. Harald Rau

• Prof. Dr. phil. habil., Dr. h.c. (Nha Trang), Dipl.-Kfm., Research Professor of Communication Management. Numerous projects in externally funded research, accessible via the research information system. Publications include numerous articles in journals, handbooks and edited volumes, seven monographs and three textbooks; Honorary Doctorate from Nha Trang University (Vietnam, 2026).

• 25 years’ practical experience in international management ( communication and media) s for listed corporations, with a focus on the Rhine-Neckar metropolitan region (BASF, SAP, ABB), and in journalism, editorial management and media production (F.A.Z. Group, Haas Group, Bloomberg, RNF, RTL, SWR, HR, amongst others), business film and business TV production (Baden-Württemberg State Media Prize), editorial management, consultancy and process facilitation in strategic communication.

• Studied economics (Dipl.-Kfm., specialising in marketing, banking and stock markets, and the didactics of economics); PhD in journalism (Dortmund); and habilitation and venia legendi in communication and media studies (Leipzig). Current research focus: societal transformation processes, media economics and media management (economics of journalism, media law, as well as television research and journalism research);

• Fellow in the ‘Lehre-hoch-n’ network; projects in teaching and learning research (Scholarship of Teaching and Learning); externally funded projects on teaching development within the ‘Innovation plus’ programme; development of new forms of teaching and assessment; Professional development on competence-based assessment, ‘learning outcomes’ in curriculum design, planning proficiency level models, copyright, supplementary oral examinations, diversity in teaching, ‘Decoding the Disciplines’, self-organised learning (SOL); experience in the use of ‘peer instruction’, ‘converted/flipped classrooms’, ‘advance organisers’, ‘may-lists’, competence-based teaching and assessment, working with taxonomies, and the development of a mission statement for teaching;

• Teaching experience at universities and higher education institutions – including: the University of Mannheim, Viadrina University Frankfurt (Oder), Danube University Krems, the German University for Continuing Education, Berlin, the University of Darmstadt, Florida State University (Tallahassee, USA, FL), Kingston University (CARIMAC, Jamaica); Sochi State University, Sochi (Russia); acting professorships at the Universities of Leipzig and Koblenz-Landau;

• Regularly appointed reviewer for the German Science Council; experience in the development of degree programmes (Media Management B.A.; Communication Management M.A.) – as well as with accreditation and re-accreditation processes; extensive experience in chairing appointment committees; project experience in the field of opening up higher education institutions;

March 2026

Award of an honorary doctorate from Nha Trang University (NTU), Vietnam

March 2023 – March 2026

Dean of the Karl-Scharfenberg Faculty of Transport, Sport, Tourism and Media.

10/2021

Appointed to a research professorship, programme: Participation, Production and Reception in Post-Digital Spaces. Media-Mediated Communication in the Dynamics of Perspectives on Social Change.

09/2013

Appointed as an expert for the German Science Council in the field of concept review and institutional (re-)accreditation of private higher education institutions. Involved in various procedures as an expert.

10/2009

Professor of Communication Management at Ostfalia University of Applied Sciences, Salzgitter Campus.

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University self-governance:

2016 and 2020–2023

Senator at Ostfalia (2013–2016 and 2017–2020, 1st Deputy).

2015–2023

Faculty Research Officer

2014–2023

Member of the Research Committee of the Ostfalia Senate (2011–2014: alternate member of the Research Committee).

2014–2023

Programme Coordinator for Communication Management (MA)

since 2009

Establishment of the Media Department with the degree programmes in Media Management (B.A.), Media Communication (B.A.) and Communication Management (M.A.); Provided key support to the university in expanding the Media Department within the Karl-Scharfenberg Faculty through the Lower Saxony University of Applied Sciences Development Plan;

2009–2014

Programme Coordinator for Media Management (B.A.)

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Teaching:

since 2000:

Subjects: Media economics, media management, media markets, media policy, economics of journalism, journalism (introduction and practical editing workshops in audio, TV and print), Forms of presentation, methodological research, interview techniques, communication studies, rhetoric, academic writing, research in journalism, editorial management, communication strategies, media collaboration, benchmarking.

2019–2021

Two successful grant applications under the State of Lower Saxony’s ‘Innovation Plus’ programme for the development of digital teaching concepts (introductory course for first-year BA students, fifth-semester BA students and Master’s students in the field of media) and ‘reverse coaching’ courses, in which (Master’s) students (Communication Management) teach the fundamentals of science communication to interested academics at Ostfalia.

2017 – 2022

Secured project funding under the ‘Opening up Universities’ programme to develop an audio-based continuing education programme funded by the European Social Fund (ESF) entitled ‘University without Barriers – the Audio University’.

2017

The Stifterverband’s umbrella programme ‘Lehre-hoch-n’ (coordinated by the Alfred Töpfer Foundation, funded by the BMBF) – Fellow in^{the teaching network}, member of the extended executive committee of the network association Lehre-hoch-n e.V. (since 2025).

Since 2009

Professional development in the field of higher education pedagogy: including participation in the professional development programme for lecturers (ZeLL – a BMBF project); Further training at UC Santa Barbara on ‘Re-envisioning Education’ in 2015; further training in the areas of ‘Decoding the Disciplines’ (David Pace) in 2016, Diversity in Teaching in 2017, Neurodidactics in 2014, Examination Law in 2018, Supplementary Oral Examinations in 2017, Legal Foundations of Teaching in 2018, Copyright Law for University Lecturers in 2018; In 2012 and 2014, successful applications for teaching projects under Lower Saxony’s “Lehre bewegt” programme on the topics of “On-the-Go Didactics” and “Question-Driven Didactics” – Publication of the project findings from the latter project (SCoTL).

Keynote speaker at the University of Giessen’s Teaching Day on competence-based examinations in 2018; presentation and workshop at Aachen University of Applied Sciences’ Teaching Day in 2018; successfully organised workshops for the^‘Lehren’ network conferences^on the development of a ‘bottom-up’ teaching mission statement (2018) and on discussing how quality standards in teaching can be reimagined (2019).

Since 2009

Establishment of teaching partnerships with international universities and professional organisations. Among other things, the establishment of OHR (Ostfalia University Radio), which worked in collaboration with the regional radio station Okerwelle, and the launch of the TV magazine programme ‘studi38’ as a collaborative project between TV 38 (Offener Kanal) and the Braunschweig newspaper publisher. In addition, numerous (regional) collaborative teaching projects with organisations and companies in the media industry (Prevention Council, Weißer Ring, Salzgitter Economic Development Agency, Association of German Engineers, Braunschweig Marketing Club, BZV Medienhaus, House of Science, Braunschweig State Foundations, etc.); countless courses involving industry partners from all media sectors.

2008

Acting Professor of Adult Education/Continuing Education at the University of Koblenz-Landau, Koblenz Campus, Faculty 1; research focus: human capital, non-profit management in continuing education. Involvement in the redesign (transition to the Bologna system) of the BA/MA degree programmes at the University of Koblenz-Landau (Koblenz Campus) and the transition of the Diplom degree programme in Education.

October 2008

Invitation to Florida State University (Tallahassee) to teach the module “Media Systems of Europe – with a Special Focus on Public Service Broadcasters” in the seminar led by Stephen McDowell (John H. Phipps Professor of Communication and Associate Dean, College of Communication & Information).

2005 – 2006

Acting Professor of Journalism with a specialisation in international media systems at the University of Leipzig, Institute for KMW, Department of Journalism (course offerings – see list of courses).

Since 2004

Teaching in university-level continuing education – specialising in media economics and communication management in the communication-related Master’s programmes at Danube University Krems, the German University for Continuing Education (Berlin) and the Leipzig School of Media. Teaching on postgraduate programmes at the Technical University of Darmstadt and the Faculty of Economics at the University of Leipzig.

2001–2010

Supervision of diploma and master’s theses at the Institute for Communication and Media Studies at the University of Leipzig (list of specialisms and topics available on request). External examiner for doctoral theses in the field of media economics and media management (University of Zurich, KMW, University of Leipzig, Journalism).

2001 – 2009

Teaching at the University of Leipzig (Institute for Communication and Media Studies) with authorisation to deliver lectures. Lectures developed independently on the ‘Economics of the Media’ (winter term) and on interview techniques in the press, radio and TV (summer term) were offered regularly between 2001 and 2006.

2001 – 2002

In the winter semester 2001/2002, an extended teaching post at the University of Leipzig (Institute for Communication and Media Studies, Department of Journalism) to stand in for Prof. Dr Haller in lectures and seminars – including, amongst other things, the establishment of a new teaching editorial team for television.

1997–2009

Teaching posts focusing on media economics, marketing and media management, as well as on various aspects of journalism (introduction, research, forms of presentation, quality, interview techniques), at the universities of Leipzig, Mannheim and the European University Viadrina in Frankfurt (Oder).

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Research collaborations, research projects, securing external funding:

2023–2027

Second funding period: ‘Leibniz Science Campus for Post-Digital Participation’ in collaboration with the Georg Eckert Institute (lead partner), the Technical University of Braunschweig, the Haus der Wissenschaft in Braunschweig and the Maritime Museum in Bremerhaven. Member of the Steering Committee and the“MeSch”research project.

2022–2025

Prevention, reduction and recycling of fishnet pollution in Vietnamese coastal waters (NET – Works, Funding: €3,722,591.43) under the Grant Programme against Marine Litter (Federal Ministry for the Environment, Nature Conservation and Nuclear Safety). Project partners: Institute for Recycling, Ostfalia, Wolfsburg campus, Ministry of Agriculture and Rural Development (Vietnam), Directorate of Fisheries, Provincial Fisheries Departments of Quang Ninh (Northern Vietnam), Khanh Hoa (Central Vietnam) and Kein Giang (Southern Vietnam), NTU, Nha Trang University, HLU – Ha Long University, KGU – Khanh Giang University, RIMF – Research Institute for Marine Fisheries, VinaFis – Vietnam Fisheries Society, VINATUNA – Vietnam Tuna Association, Siam Brothers Vietnam CSC, Truong Phat Super JSC.

2018–2023

First funding period: ‘Leibniz Science Campus for Post-Digital Participation’ with the Georg Eckert Institute (lead partner), the Technical University of Braunschweig, the House of Science, Braunschweig, and the Maritime Museum in Bremerhaven. Follow-up application submitted (period 2023 to 2026). Currently: Member of the Steering Committee and the “LocativeN” research project.

2016 – 2022

Project lead: ERDF project “Location-Based Services in Regional MediaCommunication” – the project results have already been presented nationally and internationally with a focus on the media industry and media management (including the DGPuK Best Paper Award 2021 and finalist status at the BPA and EMMA 2020). Studies conducted: user studies (quantitative UTAUT), dynamic market analysis with an international focus, content analysis of LBS in apps from German media companies, extended user research in the model region (postcode 38), a globally oriented Delphi study with two iterations, a design sprint for prototyping applications; applications for both non-cost-neutral and cost-neutral project extensions were successfully approved; numerous international publications.

2017 – 2019

ERDF project“Mentor Communication in (e)-Car-Sharing”, area of responsibility: investigations into the success of strategic communication, communication planning, acceptance research; publications in preparation. Currently: qualitative study in the model region on user behaviour and the impact of communication policy measures; quantitative survey on the success of communication strategies in work-related car-sharing; quantitative survey on TAM (acceptance) in selected residential areas of the project region. The project is interdisciplinary in nature and brings together the specialist fields of transport and media at Ostfalia.

2015–2018

Hanover-Göttingen-Braunschweig-Wolfsburg Metropolitan Region (external funding body); Wolfsburg AG (project management); Metropol_E (project title); area of responsibility: investigation and evaluation of strategic communication options in electric mobility – in particular, research into the marketing paradox in infrastructure-related mobility communication.

2013–2020

Project lead: Interdependence structures of German TV broadcasters ( supported by the Ostfalia Research Pool); the project is currently being continued under www.verflechtungsstrukturen.de, with various publications. The project has generated national and international visibility (feedback from ZDF, ARD and various broadcasting directors), prominent presentation of the findings on the programme ‘Die Anstalt’ (May 2018), extensive media coverage (including a full-page feature in the *Frankfurter Allgemeine*), international presentation of the findings at the World Media Economics and Management Conference (2018), the European Media Management Association (Porto 2015 and Limassol 2019, as well as with a revised focus in Jönköping 2021).

2011–2013

Project lead: Children’s educational television (supported by the Ostfalia Research Pool). Final report available.

2012–2014

Project lead: Media marketing and psychoanalysis (supported by the Ostfalia Research Pool). Final report available.

Since 2005

Member of the European Institute for Journalism and Communication Research (EIJC, formerly IPJ, Institute for Practical Journalism Research), Leipzig; various research projects whilst at the University of Leipzig (until 2009; author and co-author of papers presented at conferences including ‘Foreign Correspondents in Germany’ and ‘Adaptive Journalism – and the Future’), consultancy for the benchmarking project on the reception of daily newspaper content, as well as insights into the studies on eye-tracking and Readerscan conducted by the chair holder, Prof. Haller.

2005

Project participation: ‘Moving Image Study 2008’ on the role of video content in online offerings, an externally funded project (funded by news aktuell) in cooperation between Journalism and Communication Management (KMW, Leipzig). A project report and publications are available.

Since 2000

Advising and supporting start-up projects and specific business set-ups; author of guidebooks on ‘Law for Start-ups’ and ‘Financing Media Start-ups’; Co-developer of the TV programme ‘Finance Grill’, which assesses business ideas and funding applications from the start-up sector; regular organiser of seminars on developing business ideas; start-up mentor; start-ups include: ‘Cluster’ (EXIST start-up grant); ‘Codeularity’, ‘Wissen von Wert’, ‘Burini’. Codeularity is now successfully operating in the market without an EXIST grant; the start-up project “Burini – individual retreats” has not been implemented due to the Covid pandemic.

2005 – 2011

Management consultancy specialising in change management and the integration of acquisitions and mergers, as well as process facilitation.

1992 – 2010

Film production, screenwriting and directing for corporate films with a focus on innovation and science communication ( mostly with an international focus). Numerous international productions in the IT, mechanical engineering, chemical, pharmaceutical and construction sectors.
Selected projects: Development of the first German-language ‘Corporate TV’ format regulated by two state media authorities (BASFtv in accordance with LPR and LfK); over a period of ten years, annual communication support for the internationally presented ‘Innovation Awards’ and ‘Business Excellence Awards’ (BASF SE) with productions in Germany, the USA, Canada, Morocco and the Netherlands; Production of the Analytica Awards (Roche) in the form of feature reports, numerous science-based productions in the field of crop protection, and film coverage of the internationally presented Agro-Science Awards (BASF SE); documentary coverage of change management processes in the field of information technology; support for the international communications strategy of the orphan drug manufacturer Cytonet (Weinheim); documentary coverage of the conferences organised by the electrical and mechanical engineering group ABB (Mannheim and Baden, Switzerland), and a documentary on the deep foundation works for the Commerzbank Tower in Frankfurt (Bilfinger-Berger).

1999–2002

Member of the programme steering group for ‘F.A.Z. Business-Radio’ at F.A.Z. Electronic Media (Frankfurter Allgemeine Zeitung), responsible for setting up the editorial teams in Berlin, Frankfurt and Munich, as well as the conception, editorial support and presentation of FAZtv’s coverage on Bloomberg TV (see below);

1993 – 2000

Establishment and management of the editorial team (with offices in Cologne, Leipzig and Frankfurt) for the production of the property guides for Cologne/Bonn–Düsseldorf; Leipzig–Halle, Frankfurt and Rhine–Main, Rhine–Neckar, as well as for the Frankfurt office directory; editorial support for the Germany property guide, published by Plötz-Verlag, Berlin, and later by Rudolf-Müller Immobilienfachverlage, Düsseldorf;

1990 – 1994

Senior editor for the regional feature magazine ‘Rhein-Neckar-Dreieck’ published by Südwestdeutsche Verlagsanstalt, Mannheim;

1989–1994

Editor (Senior Editor from 1991 to 1994) for ‘Themen und Tendenzen’, the economic publication of the City of Mannheim (Economic Development Agency);

1986 – 2010

TV journalist and producer ( reports, features, presenting in the business/finance, current affairs, science and sport sections); Supervision and production of reports, programmes and broadcast segments ranging in length from one minute to one and a half hours, in particular for Bloomberg (presenter on F.A.Z. tv), the RTL regional programme in the Rhine-Neckar region (RNF Life) and RTL’s news blocks (18.45, Punkt 7, Punkt 12), as well as for Eurosport, Hessischer Rundfunk and SWR; presenting experience in current affairs programmes (such as ‘Hintergrund’ and ‘Talk’). Since 2000, editorial involvement has been reduced to presenting a monthly programme block in this field and project-based collaborations. Until 1995, also worked regularly as a freelancer for the business desk of the *Mannheimer Morgen*; in 1988, worked as a contract writer with editorial status; until 1993, also a regular freelancer for the ‘Regionales/Bergstraße’ section of the Mannheimer Morgen; until 1992, a regular freelance contributor to the ‘Aktuelles/Kurpfalz-Radio’ editorial team at Süddeutscher Rundfunk, Heidelberg-Mannheim studio. His journalistic work since 1984 has included current journalistic publications in print (Mannheimer Morgen, Handelsblatt, Deutsches Allgemeines Sonntagsblatt, Spiegel der Wirtschaft, Weinheimer Nachrichten, Odenwälder Zeitung, Börsen-Zeitung, amongst others), radio and television reports and programmes ranging in length from one to 90 minutes (RNF, RTL, SWR, HR), concept development, programme design and presentation of various broadcast formats, as well as many years’ experience in live commentary and live presentation, working in outside broadcast vehicles, and on numerous documentary film projects (screenwriting and directing).

1986

Editor at the Weinheim local news desk of the *Weinheimer Nachrichten* (following completion of my traineeship), whilst also overseeing the local television project and contributing content to *APF Blick* (Aktuell Presse Fernsehen/SAT.1).

1984 – 1986

Trainee at the *Weinheimer Nachrichten* (local and regional news) and the *Mannheimer Morgen* (business and politics).

1982 – 1984

Work placements: dpa, Deutsche Presse-Agentur (Frankfurt office, picture desk and general editorial duties), Weinheimer Nachrichten/Odenwälder Zeitung (editorial offices: Weinheim, Bergstraße, Odenwald).
Work experience placement: Süddeutscher Rundfunk, Heidelberg-Mannheim studio, ‘Kurpfalz-Radio’ editorial team.

2024

The new ‘Writing Code’ – acompletely revised edition of the textbook published by Springer-Verlag.

with Uphaus, Per-Ole. The Future of Social Communication at a Local Level: Learning from Volunteering. In: L. Rinsdorf, & U. Eisenbeis (Eds.), Media Economics 2023 – Creative Industries and the Creator Economy. German Society for Journalism and Communication Studies e.V.

with Uphaus, Per-Ole. Participation in Location-Based News Apps: Deriving Motivational Factors from Volunteer Work. International Journal of Business Science and Applied Management.

with Uphaus, Per-Ole; Nowak, Naomi; Beringer, Björn. Foresights for location-based services in media management: insights from an international Delphi study. International Journal of Media Management.

Conference/symposium papers – full papers, posters & presentations

with Uphaus, Per-Ole. Participation in local journalism: Successfully implementing voluntary engagement in content creation. Annual Conference of the European Media Management Association (emma), Leeuwarden, Netherlands; 5th to 8th June.

Media Management, Innovation and Society – ‘Merit Wants’ as a Key Concept Based on Economic Theory. Annual Conference of the European Media Management Association (emma), Leeuwarden, Netherlands; 5–8 June.

with Horst, Sven-Ove (Erasmus University Rotterdam). Impossible, improbable, or inevitable? Investigating the relevance of spirituality for the practice of strategic media management. Annual Conference of the European Media Management Association (emma), Leeuwarden, Netherlands.

Real Economics for Public Service Media – now proven!? RIPE Public Service Media for Innovation and Sustainability (RIPE@2024), Lisbon, Portugal; 16–18 May.

2023

The Economics of Journalism. In: Löffelholz, M. & Rothenberger, L.: Handbook of Journalism Theories. Completely revised new edition, Wiesbaden, Springer-VS.

The ‘Writing Code’ – A Compact Guide. Become a professional quickly: Take the shortcut to excellent Bachelor’s and Master’s theses, Wiesbaden, Springer-VS (Series: Essentials). doi.org/10.1080/16522354.2023.2207450

with Uphaus, Per-Ole; Ehlers, Annika (University of Jönköping) and Beringer, Björn. Critical capabilities in local media management – the recognition and perception of technological opportunities. Journal of Media Business Studies.

Conference papers – full papers, posters & presentations

with Uphaus, Per-Ole. Participation in news apps: Deriving motivational factors from voluntary work. Annual Conference of the Media Economics Section. Stuttgart, 10–12 October.

with Uphaus, Per-Ole. Predicaments in social innovation research: The need for methodological flexibility due to (previously) intangible topics. 2023 IEEE International Symposium on Technology and Society (ISTAS), online, 13–15 October.

with Uphaus, Per-Ole. User participation in location-based news apps: deriving motivation factors from voluntary work. Participation and the Postdigital: Contemporary technologies and practices in education and urban life, International Conference on Postdigital Participation, Braunschweig, Germany, 4–5 May.

with Uphaus, Per-Ole. Innovations in Local Communication: research on LBS and its implications for news media. Locating Media Industries: Cities, Spaces, Places, London, UK, 19–21 June.

with Steinbock, Karoline; Gülle, Niko; Bahrke, Maja and Uphaus, Per-Ole. Users in Their Twenties and the Usage, Judgement and Ideas for Media Libraries of Public Service Broadcasters (PSB): A Three-step Case Study on the ARD media library. Annual Conference of the European Media Management Association (emma), Pamplona, Spain; 7–9 June.

with Nowak, Naomi. Managing volunteers in Citizen Broadcasting – a Blind Spot in Media Management. Annual Conference of the European Media Management Association (emma), Pamplona, Spain; 7–9 June.

with Uphaus, Per-Ole. Limitations in Media Management Research Concerning Innovations. Annual Conference of the European Media Management Association (EMMA), Pamplona, Spain; 7–9 June.

2022

Media Meritocracy. A Question of Preferences. Interpretations of the Context of Need Determine the Supply Policy of Mass Media. In: J. Krone & T. Pellegrini (eds.), Handbook of Media and Communication Economics: A European Perspective. Wiesbaden : Springer.

The Future of Local Media Communication. In: Working Group of Technology Transfer Offices at Universities in Lower Saxony (eds.): ti! Technology Information, Issues 2+3, pp. 16–17.

with Gülle, Niko; Steinbock, Karoline; Bahrke, Maja: Public-service media libraries. A grey mouse between Netflix & Co.? The younger generation’s expectations of public-service media libraries. In: Medienwirtschaft, Vol. 19, Issue 4.

with Uphaus, Per Ole; Nowak, Naomi; Beringer, Björn: Location as a key media-economic component for successful, participatory media communication. In H. Gundlach (ed.), Internet Intermediaries and Virtual Platforms from a Media-Economic Perspective (pp. 1–17). Hamburg: German Society for Journalism and Communication Studies.

Conference papers – full papers, posters & presentations

Managing Innovations in Content-Driven Media – Limitations and Challenges for Research: the Case of Location-Based Services. Annual Conference of the International Media Management Association (IMMAA), Porto.

with Uphaus, Per Ole; Nowak, Naomi; Beringer, Björn: The future of innovative localisation technologies and local media management. Annual Conference of the European Media Management Association (emma), Munich.

with Uphaus, Per Ole; Nowak, Naomi: Technological innovation and decisions in media management: Methodological criticism of an international Delphi study. Annual Conference of the European Media Management Association (emma), Munich

with Uphaus, Per Ole; Nowak, Naomi: Driving local journalism towards digital transformation: Locative news as the key. Annual Conference of the European Media Management Association (emma), Munich.

with Uphaus, Per Ole: Predicting users’ willingness to participate in location-based news apps. Annual Conference of the European Media Management Association (emma), Munich.

2021

with Uphaus, Per Ole; Nowak, Naomi; Beringer, Björn: Location-based services as media-economic success factors for participatory user experiences in regional news media. In: Medienwirtschaft, Issue 4/2021.

Media meritocracy – a question of preferences. The context of wants determines the supply policy of mass media. In : Krone, Jan; Pellegrini, Tassilo, Handbook of Media Economics, Springer Fachmedien, Wiesbaden.

What’s going on? Or: How digitalisation broadens our horizons! Foreword. In: Vakalopoulos, Tonio: Digitalisation in Documentary Film. The influence of digital film production technology on documentary film, Baden-Baden, Nomos-Tectum, pp. 5–9.

Review: Democracy – Public Sphere – Journalism: The Significance of Media Economics and How It Enriches Our Thinking. In: Medienwirtschaft, Issue 2/2021, pp. 72–74; (Handbook of Media Economics, edited by Jan Krone and Tassilo Pellegrino).

Review: *Money for Nothing and Content for Free: Paid Content, Platforms and Willingness to Pay in Digital Journalism* by Wellbrock, Christian-Mathias and Buschow, Christopher. In: *Medienwirtschaft*, Issue 1/2021, pp. 73–74

Conference/symposium contributions – full papers, posters, presentations:

with Rech, Benjamin; Uphaus, Per Ole; Nowak, Naomi: ‘Community’-based ‘content’ moderation, or: Why we need a participatory reputation system for journalism. Presentation, Participation Day at the Leibniz Science Campus for Post-Digital Participation, online, 26 November 2021

with Beringer, Björn; Uphaus, Per Ole: Usable Privacy in Location-Based Services: The Need for a Regulatory Framework. (Full paper), International Conference on Computational Science and Its Applications, online/Cagliari, Italy.

with Beringer, Björn; Uphaus, Per Ole: Mobile Media Communication: a Research Agenda for Location-Based Services. Presentation, Academic Staff Research Seminar at the Caribbean School of Media and Communication (CARIMAC), University of Kingston (Jamaica).

‘Participation Week and Participation Day’ – a brief, admittedly subjective summary. ‘Closing Presentation’of ‘Participation Week’ at the Leibniz Science Campus for Post-Digital Participation, online, 26 November 2021

with Abbas, Robra; Uphaus, Per Ole: Ethical implications of location-based media communication. Presentation as part of the ‘Participation Lunch’ series for the Leibniz Science Campus for Post-Digital Participation, online, 25 November 2021.

with Uphaus, Per Ole; Nowak, Naomi; Beringer, Björn: Foresights for location-based services in media management: insights from an international Delphi study (Full Paper). European Media Management Association (EMMA), Annual Conference, Jönköping, Sweden.

with Uphaus, Per Ole; Nowak, Naomi; Beringer, Björn: Location-based services as media-economic success factors for participatory user experiences (Full Paper). Awarded the ‘Best Paper Award’ at the annual conference of the Media Economics Section of the German Society for Journalism and Communication Studies.

with Landowski, Sara: German television broadcasters and their relationship with Google’s YouTube platform: An exploration (Short Paper, Presentation), Annual Conference of the Media Economics Section of the German Society for Journalism and Communication Studies.

with Rech, Benjamin: Contextualising Media Production. A Network Analysis Visualising TV Production Routines and Impressive Families of Cross-ownership. (Presentation and Online Resource) Annual Conference, European Media Management Association ( EMMA), Jönköping.

2020

Clickbait. The commercialisation of communication processes from a contemporary perspective. In: Müller-Lietzkow, Jörg (ed.): Beyond Digital. Time for the globally networked real-time media economy – time for new theory? Baden-Baden, Nomos, pp. 13–40.

All digital, or what? In: Friedrichsen, Mike; Wersig, Wulf (eds.): Digital Competence. Challenges for Academia, Business, Society and Politics, Wiesbaden, Springer Gabler, pp. 83–102.

‘Who has inspired my teaching? 6 stories’. In: Foundation for Innovation in Higher Education Teaching (ed.): Lecture Theatre: ‘What has inspired my teaching?’ – When people, events or conversations prompt a rethinking of one’s own teaching, available online: stiftung-hochschullehre.de/hoersaal/rau/

My ‘shift from teaching to learning’... Responses from the Lehre-hoch-n network. In: Lernen, pp. 180–181. Available online: lehrehochn.de/wp-content/uploads/2020/12/lehre_n_abschlusspublikation.pdf

‘Ever written a speech?’ The university of tomorrow impresses with media literacy. In:^Lehren, Alfred Töpfer Foundation (ed.): Lernen, pp. 51–60. Available online: lehrehochn.de/wp-content/uploads/2020/12/lehre_n_abschlusspublikation.pdf

Between creativity in change and self-organisation skills. In: Lehmann, Stefanie (ed.): Workbook for the Anti-Stress Trainer for Distance Learners, Springer Gabler, Wiesbaden, 2020.

Media meritocracy – a matter of preferences. Interpretations of the context of needs determine the supply policy of mass media. In: Krone, Jan; Pellegrini, Tassilo (eds.): Handbook of Media Economics, Chapter 1, Wiesbaden, Springer VS, 2020, ISBN: 9783658095598.

with Ehlers, Annika: The Future – A Question of Time AND Place. Mobile Journalism and Localised News. In: MedienWirtschaft, 16 (4), pp. 22–31, 2019, ISSN: 1613–0669.

Conference/symposium papers – full papers, posters, presentations:

with Ehlers, Annika; Uphaus, Per Ole; Beringer, Björn: Business Model Innovation in Local Journalism – How Do Local Media Managers Perceive and Recognise Technical Opportunities? (Full Paper). EMMA (European Media Management Ass.) best paper candidates, EMMA Talks, online.

2019

with Ehlers, Annika: Challenges in Researching Media Innovations. In: Rohn, Ulrike; Evens, Tom (European Media Management Association): Media Management Matters, London: Routledge.

The well-informed citizen – Alfred Schütz and online communication; der gut informierte Bürger – Alfred Schütz und die Onlinekommunikation. In: Eberwein, Tobias; Wenzel, Corinna (Austrian Academy of Sciences, eds.): Changing Media – Changing Democracy?; Relation, Vol. 5, 281–301.

Conference papers – full papers, posters, presentations:

Cross-holding strategies of media management in public service broadcasting. Full paper, European Media Management Association, Conference in Limassol, Cyprus, June 2019, (peer-reviewed, selected).

with Ehlers, Annika: The Future – A Question of Time and Place: Mobile Journalism and Localised News. Full paper, DGPuK, Annual Conference of the Media Economics Section, Cologne, September 2019, (peer-reviewed, selected).

with Göbbel, Roland; Ataherian, Puyan; Machledt-Michael, Sonja; Cerbe, Thomas: Car Sharing: Attitudes, Intended Uses, and Pathways Towards Success. (Poster), Innovations for Community Services, 19th I4CS – Conference, 2019, Wolfsburg, June 2019.

2018

Capacity for self-transformation in German broadcasting – system-theoretical reflections on a future-oriented legitimisation of regulatory intervention. In: Krone, Jan; Gebesmair, Andreas (eds.): On the Economics of Media Oriented Towards the Common Good, Proceedings Medienökonomie, Baden-Baden, Nomos.

with Munt, Kathrin: The path to the ‘user-generated exam’ – a dead end? Lessons learnt from the teaching research project ‘Question-led Didactics’. In: Weich, Andreas; Othmer, Julius; Zickwolf, Katharina (eds.): Media, Education and Knowledge in Higher Education. Wiesbaden: Springer VS, pp. 115–146.

Conference papers – full papers, posters, presentations:

Not to be Thrown on the Scrap Heap: The Hypothesis of Adaptation and Commercialised Content as a Question for Media Management. Full paper – European Media Management Association, Conference in Warsaw, Poland, June 2018 (peer-reviewed, published online, available via the EMMA website).

Strategic Management – or: a Denial of Transparency. Broadcasters and Producers in Public Service Broadcasting. Full paper – World Media Economics and Management Conference, Cape Town, South Africa, May 2018 (peer-reviewed and selected, published online, available via ConfTool).

The Theory behind Clickbaits…. Commercialised Journalism from a Contemporary Perspective. Full paper – World Media Economics and Management Conference, Cape Town, South Africa, May 2018 (peer-reviewed and selected, published online, available via ConfTool).

Clickbait – Theoretical Approaches. The Commercialisation of Communication from a Contemporary Perspective. Keynote, DGPuK, Annual Conference of the Media Economics Section, Paderborn, September 2018.

Written Examinations as Competence-Oriented Assessments. Keynote, Teaching Day, University of Giessen, December 2018.

with Ehlers, Annika; Siemens, Kristoph: Insights into the LBS Market – an Exploratory Approach. Poster, 14th Conference on Location-Based Services, Zurich, January 2018, (peer-reviewed, selected).

with Ehlers, Annika: Acceptance as a Core Factor for the Success of LBS. Poster, 14th Conference on Location-Based Services, Zurich, January 2018, (peer-reviewed, selected).

2017

Back to Basics: The Meritoric and its Tracing Back to Need Structures. In: Krone, Jan; Pellegrini, Tassilo: Handbook of Media Economics. Heidelberg et al.: Springer.

with Ehlers, Annika: “Location-Based Services” – it’s all a question of acceptance. In: Seufert, Wolfgang (ed.): Media Economics revisited – (How) is the Internet changing the economics of the media? Baden-Baden: Nomos, pp. 257–284, (peer-reviewed, proceedings).

Conference/symposium contributions – full papers, posters, presentations, keynotes, moderation:

Mass or Social!? New Paradigms in Political Communication: Social Network Theory and Implications for Online Communication Processes. Conference Presentation – Austrian Academy of Sciences/University of York/Alpen-Adria University Klagenfurt: Digital Media, Political Polarisation and Challenges to Democracy, Vienna, September 2017 (peer-reviewed, selected).

with Ehlers, Annika: Media Management and the Hyperlocal Sphere. Location-Based Services and Regional Media Communication: Hypotheses and Findings, Conference Presentation, European Media Management Association Conference in Ghent, May 2017 (peer-reviewed and selected).

Capacity for Self-Transformation and Autopoiesis in German Broadcasting, Conference Presentation, Annual Conference of the Media Economics Section of the DGPuK (On the Economics of Media Oriented Towards the Common Good), St. Pölten (Austria), November 2017 (peer-reviewed, selected).

with Taddicken, Monika and Kellner, Ansgar: ‘Fake news – a threat to democracy?’, panel discussion by invitation, Haus der Wissenschaft, Braunschweig, April 2017.

with Gorille, Claudia: Valuable Truths – Journalism in the Age of Alternative Facts, moderator of the discussion with Georg Mascolo, Braunschweig, August 2017.

Fake News – Do We Realise When We Are Being Manipulated?, keynote speech and panel discussion at the invitation of the Braunschweigische Zeitungsverlag on behalf of the three Braunschweig Rotary Clubs, September 2017.

with Munt, Kathrin: Control or Development – Good Evaluation Requires Clear Goals as Well as Freedom, invited lecture at the nexus conference: ‘Practical Methods for the Evaluation of Teaching and Studies’, Technical University of Braunschweig, September 2017.

with Nohr, Rolf; Sommer, Denise; Taddicken, Monika: ‘Fake News for Science’, keynote presentations and panel discussion, 10th Forum on Science Communication (‘Science in Dialogue’ – WiD), Braunschweig Town Hall, November 2017.

with Ollrog, Marc-Christian: Two sets of five theses on the future of journalism – a discourse, closing keynote at the media conference organised by Ostfalia University of Applied Sciences, #digitalimpulses, December 2017.

2016

‘Writing Code’ – better dissertations in less time. Stuttgart: utb.

Sharp, sharper, blurred – basic services for a public-service future. In: Kops, Manfred, 25 Years of the German Institute for Broadcasting Economics. Cologne: Vistas.

The Concept of Humanity in Media Economics. In: Müller-Lietzkow, Jörg; Sattelberger, Felix: Empirical Media Economics. Baden-Baden: Nomos.

The Sovereign – we buried him long ago. In: Friedrichsen, Mike; Bisa, Peter-J. (eds.): Digital Sovereignty. Wiesbaden: Springer VS. pp. 79–92.

with Hennecke, Chris: Interdependence Structures of German TV Broadcasters. Baden-Baden: Nomos.

Conference/symposium contributions – full papers, posters, presentations, keynotes, moderation:

Impressive Network – no Transparency! Broadcasters and Producers in Public and Private Television – the German Case. Conference Presentation – European Media Management Association, Conference in Porto, Portugal, June 2016, (peer-reviewed and selected).

Media Economics Revisited: Universal Service for the Digital Age. Full paper – Annual Conference of the Media Economics Section of the German Society for Journalism and Communication Studies, Jena, October 2016, (peer-reviewed, selected).

with Göbel, Janina; Ehlers, Annika: Location-Based Services. Untapped Potential for Regional (Media) Companies. Conference Presentation – Annual Conference of the Media Economics Section of the German Society for Journalism and Communication Studies, Jena, October 2016, (peer-reviewed, selected).

Location-Based Services in Regional Media Communication, Keynote, LocalWebConference ‘Here.Now’, Nuremberg, April 2016.

On the Power and Possibilities of Journalistic Advocacy, invited talk, State Association Conference of the German Journalists’ Association (DJV): Hanover, April 2016.

The Future of Local Communication: Between Location-Based Services and Social Media, Keynote, Baden-Württemberg Association of Towns and Cities, Social Media Working Group, May 2016.

2015

Adaptations, Merits and Recognition. In: ORF (ed.): Where? Public Value Report 14/15, pp. 22–23.

Economics and Journalism. In: Löffelholz/Rothenberger: Handbook of Journalism Theories, Wiesbaden: Springer VS, pp. 669–682.

with Hennecke, Chris: Transparency? Not a chance! Interconnected structures of Germany’s highest-turnover TV broadcasters. In: MedienWirtschaft, Issue 2, pp. 30–39.

with Ehlers, Annika: Start-up financing in the media industry. Founders between bootstrapping and bank loans, crowdfunding and venture capital – an empirical study. Nomos, Baden-Baden.

Conference/symposium contributions – full papers, posters, presentations, keynotes, moderation:

Higher data quality without self-selection – using the example of an analysis of variance in media market research with a focus on attitude measurements. Conference presentation at the joint conference of the Media Economics Section of the DGPuK and the Media Structures Network, Zurich, October 2015 (peer-reviewed, selected).

MAKI in the Land of Ideas. Presentation and moderation of the event on DFG Collaborative Research Centre 1053 (Multi-Mechanism Adaptation for the Future Internet), TU Darmstadt, July 2015.

The “user-generated exam”. Findings from the teaching research project “Question-Guided Didactics”, invited talk, “Verflechtungen II – Media, Education, Knowledge in Higher Education” conference, Technical University of Braunschweig, October 2015.

Rock ’n’ Roll vs. Hip-Hop – Career Paths in the Music Industry. Moderator of the panel discussion with Steffi Stephan, Udo Dahmen, Günther Jäckle and Klaus Zumbruch, Edingen-Neckarhausen, February 2015.

2014

The Digital Challenge: Dematerialisation Means More Than Just the Loss of Physical Form. In: Rau, Harald (ed.), Digital Twilight. Nomos, Baden-Baden.

(ed.): Digital Twilight. The Dematerialisation of the Media Industry. Nomos, Baden-Baden.

with Ehlers, Annika: Media managers and the participation dilemma. In: Rau, Harald (ed.): Digital Twilight. Nomos, Baden-Baden, pp. 299–320, (peer-reviewed, proceedings).

Audiovisual Corporate Communication: Video, Film, Moving Images on the Internet. In: Zerfass, Ansgar; Piwinger, Manfred (2013): Handbook of Corporate Communication. Strategy – Management – Value Creation. 2nd edition, Wiesbaden: Springer Gabler.

Media Crisis – Journalism Crisis – Management Crisis. Crisis events induced by the attention economy and recommendations for a future-oriented economy of journalism. In: Lobigs, Frank; v. Nordheim, Gerret: Journalism Is Not a Business Model. Nomos, Baden-Baden, pp. 113–138, (peer-reviewed, proceedings).

Conference/symposium contributions – full papers, posters, presentations:

Media Quality: A dynamic approach for cross-media environments. Full paper – European Media Management Association, Conference in Tallinn, Estonia, June 2014 (peer-reviewed, selected, published online, available at academia.edu).

with Ehlers, Annika: Participation in media management… without risking a loss of brand profile. Full paper – European Media Management Association, Conference in Tallinn, Estonia, June 2014 (peer-reviewed, selected, published online, available at academia.edu).

The well-informed citizen online – Alfred Schütz revisited. Full paper, Research Conference of the Austrian Academy of Sciences, November 2014 (Media Change – Change in Democracy? The Democratic Potential of Social Media); (peer-reviewed and selected).

2013

An Introduction to Communication Studies. Stuttgart: UTB (Nomos).

Sales Controlling, in: Pepels, Werner (ed.): Marketing Controlling, Düsseldorf: Symposion Publishing.

with Ehlers, Annika: Communication Controlling, in: Pepels, Werner (ed.): Marketing Controlling, Düsseldorf: Symposion Publishing.

Social Networks, whilst – still – questioning efficiency. In : Friedrichsen/Mühl-Bennighaus: Media Management and Social Media Business, Wiesbaden: Springer VS.

Conference/symposium papers – full papers, posters, presentations:

Do we know what we’re talking about when we talk? And what are we saying when we’re not talking but ‘chatting’, ‘Hangouting’, ‘Skyping’ or ‘emailing’? Closing remarks at the keynote conference: ‘Do we still have words?’ at Ostfalia University of Applied Sciences, Salzgitter, April 2013.

Social media limitability in an economy of recognition… Social network theory and its implications for social media management, full paper presented at the Annual Conference of the European Media Management Association (EMMA), Bournemouth, June 2013 (peer-reviewed, selected, available online).

Digital Twilight – the dematerialisation of the media industry, introduction to the conference of the Media Economics Section of the German Society for Journalism and Communication Studies, Salzgitter/Wolfsburg, November 2013.

It’s lovely here too! – Keynote address, Tourism Day of the Rhine-Neckar Metropolitan Region, Mannheim, November 2013

Marketing and Psychoanalysis – Keynote address at the Technology Forum of the Technical University of Braunschweig, House of Sciences, Braunschweig, November 2013

2012

with Gusko, Jeannette: Equity Storytelling on the Social Web: Investor Relations as Value Dramaturgs. In: Schierl, Thomas; Tropp, Jörg: Value and Values in Marketing Communication. Baden-Baden: Nomos.

Conference/symposium contributions – full papers, posters, presentations:

with Raupach, Christian: Let’s talk about talking. Context as the guiding principle in deliberation-oriented media marketing. Full paper, European Media Management Association Conference in Budapest, February 2012, (peer-reviewed and selected, available at academia.edu).

with Gusko, Jeannette; Raupach, Christian: Truth is…mostly harmless. Media Management scholars’ utilisation of media sociology. Full paper, European Media Management Association Conference in Budapest, February 2012, (peer-reviewed, published online, available at academia.edu).

The ‘God’ Brand – Rebirth in Lifestyles – Invited lecture at the conference: Spiritual Journeys – Self-Discovery All-Inclusive, Tourism Management Symposium, Ostfalia University of Applied Sciences, Salzgitter, May 2012.

Media Change and Media Innovation: The Economic and Technical Perspective. Keynote address at the University of Darmstadt retreat, ETIT, Multimedia Communication, Hirschegg (Austria), September 2012.

Media Crisis – Journalism Crisis – Management Crisis. Conference presentation at the annual conference of the Media Economics Section of the DGPuK, Dortmund, November 2012 (peer-reviewed, selected).

2011

Conference/symposium contributions – full papers, posters, presentations:

with Andres, Kirsten: Corporate publishing: tomorrow’s journalism? From parajournalism to a post-journalistic era? Research paper selected for the 2011 annual conference of the ICA, Boston, Mass., USA, (peer-reviewed, published online, available at academia.edu).

On ‘user-generated content’ and ‘content farming’, on ‘citizen journalism’ and ‘news generators’ – the future of journalism online. Invited lecture at the Science-Business Dialogue, Wolfenbüttel, March 2011.

Challenge: Self-governance; moderator of the main panel discussion at the 150th-anniversary celebrations of the DIHK (German Chamber of Industry and Commerce), Heidelberg, June 2011.

Acting strategically – communicating strategically. European policy advice caught between national interests and economic constraints. Panel participant (with Gregor Schönstein (Public Interest Consultants GmbH), Dr Knut Diekmann (DIHK – German Association of Chambers of Industry and Commerce), moderator: Prof. Dr Peter Filzmaier (Universities of Graz and Krems); Berlin, German University for Continuing Education, June 2011.

“Well-informed!?” – the challenges for the age of Web ff.0. Full paper for the Tri-national Congress of Sociology, panel: The well-informed citizen today? Reconstructing a social figure, Innsbruck, October 2011 (peer-reviewed, selected).

Paid Content – Media-economic considerations. Keynote address at the Ostfalia Media Management Symposium “Swap a camel for an app”, Salzgitter, October 2011.

Equity Storytelling on the Social Web: Investor Relations as Value Dramaturgs. Conference presentation at the conference of the Ad Hoc Group on Advertising Communication within the DGPuK: Value and Values in Marketing Communication, Pforzheim, October 2011.

2010

Communication at all levels. Study module from the DUW, the German University for Continuing Education, Berlin, published for the 2010/2011 winter semester.

Conference/symposium contributions – full papers, posters, presentations:

Communicating Engineering Sciences Effectively; invited lecture, TU Darmstadt, Department of etit; Darmstadt, February 2010.

Proven Applications and New Approaches; moderator of the panel discussion at the World Symposium (with Dr Werner Groll, Dr Henry Salama and Dr Bernhard Saneke), Barcelona, May 2010.

Journalistic channel decisions from the perspective of cross-media practice, invited lecture, University of Passau, Passau 2010.

Channel decisions in media management – increasingly diverse and of growing importance. Unfortunately, those affected are largely unprepared. Keynote address at the opening of Ostfalia’s ‘M2o-IdeeNetZukunft’ media management symposium, Salzgitter, October 2010.

Selection in CC: Optimised decisions – regarding presentation formats in corporate communications, conference presentation and workshop at the ‘Moving Pictures’ conference, Ludwigshafen, October 2010.

News Value in Organisational Communication, conference presentation at the ‘Moving Pictures’ conference, October 2010.

with Boltze, Alexander: The End of the Target Audience! Challenges for Online Entertainment Media. Conference presentation, Annual Conference of the DGPuK Media Economics Section, November 2010.

Brand Positioning and Brand Architecture, guest lecture, Pforzheim University, Pforzheim, December 2010

BP Oil Spill: A Recent Case Study of Crisis Communication, guest lecture, Pforzheim University, Pforzheim, December 2010.

2009

The cross-media future of business journalism. Between a loss of significance and reorientation. In: Journalistik, Vol. 12, No. 1, Spring 2009, p. 20 ff.

Conference/symposium contributions – full papers, posters, presentations:

with Großhans, Ellen: Analysis of self-conception and labour conditions of business journalists working for European media, peer-reviewed research paper selected for the 2008 annual conference of the ICA, Chicago, Ill. / USA, (peer-reviewed, published online, available at academia.edu).

Back to square one!? Or: Journalism on the path to the democratisation trap. Invited lecture, LMU Munich, May 2009.

2008

With Zerfass, Ansgar; Mahnke, Martina; Boltze, Alexander: Moving-image communication on the internet – challenges for journalism and PR. Report on the findings of the 2008 moving-image study. Leipzig: University of Leipzig. (online: www.bewegtbildstudie.de)

Conference/symposium contributions – full papers, posters, presentations:

Journalism between Commercialisation and Adaptation from a Contemporary Perspective.

Questioning Quality – from the Frankfurt School to Game Theory. Full paper, International Communication Association Conference, Montreal, 2008, (peer-reviewed, published online, available at academia.edu).

with Ohlendorf, Kathrin: Broadcast Radio as an Instrument of Integration. How mass media can contribute to social cohesion. Full paper, International Communication Association Conference, 2008, Montreal, (peer-reviewed, published online, available at academia.edu).

2007

Quality in a Journalism Economy. Business Management Solutions for Editorial Departments; VS-Verlag, Wiesbaden.

(Ed.): On the Future of Journalism in the Media Society, with contributions by Ekecrantz (Stockholm), Fasel (Hamburg), Köhler (Potsdam), Neuberger (Münster), Nuissl (Berlin), Hofmann (Koblenz), Rosumek (Darmstadt), Welker (Leipzig), Frankfurt et al., Peter Lang. Meta-journalism as an editorial challenge. Journalists in the multimedia convergence movement. In: Rau, Harald (ed.): On the Future of Journalism in the Media Society, Frankfurt and elsewhere, Peter Lang, pp. 31–60.

Perspectives on Journalism in the Media Society. In: Rau, Harald (ed.): On the Future of Journalism in the Media Society; audio CD of the symposium organised and chaired by Harald Rau in the Old Senate Hall of the University of Leipzig to mark Michael Haller’s 60th birthday, featuring Christian Fenner (Leipzig), Martin Löffelholz (Ilmenau), Georg Meggle (Leipzig), Christoph Neuberger (Münster), Frankfurt and elsewhere, Peter Lang, p. 197 (audio CD included).

Social Networks and the Question of Efficiency. In: Kimpeler, Mangold, Schweiger (eds.): The Digital Challenge; Ten Years of Research on Computer-Mediated Communication, VS-Verlag, Wiesbaden, pp. 197–208, (peer-reviewed, selected).

On the Necessity of a Political Media Economy. Journalism between Conformity and Enlightenment. In: Steininger, Christian (ed.): Political Economy of the Media – Theory and Application, Vienna et al., Lit, pp. 209–226. (peer-reviewed, selected).

Financial Journalism: ‘Now Hold Your Breath!’ In: Financial Journalism: Ecology – a supplement to *message*, international journal of journalism, Issue 2/2007, p. 12.

Conference/symposium contributions – full papers, posters, presentations:

Gaining Knowledge, Creating Wisdom: Why Information Alone Is Not Enough to Motivate People…, Invited lecture at the Communications Forum, Stuttgart, March 2007.

2006

with Löbler, Helge: Communication, Coordination and Order. Reflections and research projects within the ‘after order’ cluster at the University of Leipzig; submitted to the cluster working group in January 2006.

Back to Basics: Meritoric theory needs to be grounded in structures of need. A new theoretical framework for justifying the programming policy of public service broadcasting. Poster, International Communication Association Conference, 2006, Dresden (peer-reviewed and selected).

Conference/symposium contributions – full papers, posters, presentations:

The dual economy has had its day for the daily press; full paper, International Communication Association, Annual Conference, Dresden (peer-reviewed, selected).

The debate continues: Towards a new distinction between economisation, commercialisation and commodification, poster, DGPuK Annual Conference and International Communication Association Annual Conference, Dresden, June 2006, (peer-reviewed, selected).

Media meritocracy: A new theoretical framework for the programming policy of public service broadcasting, poster, DGPuK Annual Conference and International Communication Association Annual Conference, Dresden, June 2006, (peer-reviewed, selected).

Social Network Theory under the ‘Rule of Many’ and the Question of the Stability of the Efficiency Criterion; conference presentation, joint conference of the DGPuK specialist groups on Computer-Mediated Communication and Media Economics, Karlsruhe, November 2006 (peer-reviewed, selected).

2005

Providing Guidance – Ensuring Quality. In: journal, University of Leipzig magazine, Issue 4/2005, July.

The advertising-free daily press – a media-economic illusion or a (management) alternative for the future? In: Seufert, Wolfgang; Müller-Lietzkow, Jörg (eds.): Theory and Practice of Advertising in the Mass Media; Baden-Baden, Nomos, pp. 185–202, (peer-reviewed, proceedings).

Don Quixote or the Battle with the Pudding. In: Fasel, Christoph (ed.): Quality and Success in Journalism, Konstanz, UVK.

Conference/symposium contributions – full papers, posters, presentations:

The Future of Journalism is its Past. Why journalistic education today is definitely inconceivable without media economics. Invited lecture, University of Tampere, “On the occasion of the 80th anniversary of Tampere’s Department of Journalism”, Tampere (Finland), October 2005.

Do We Have Better Journalism Today? What a New, Nuanced Examination of the Adaptation Hypothesis Can Teach Us, Conference Presentation, DGPuK, Annual Conference of the Media Economics Section, Salzburg, June 2005 (peer-reviewed, selected).

The ‘democratisation trap’!? Shifting meanings and the blurring of boundaries in journalism. DGPuK Media Economics Section Conference, Berlin, 10 November 2005.

And what remains? On the future of journalism. ‘Closing Keynote’ – second IPJ Symposium, 17–18 November 2005, Alte Börse, Leipzig.

2004

Media Economics: On the Future (in) the Crisis; in: message, International Journal of Journalism, Issue 1, 1st quarter, pp. 106 ff., Konstanz, UVK.

Management: Back to basics; in: message, International Journal of Journalism, Issue 1, 1st quarter, pp. 70–79, Konstanz, UVK.

There is no valid argument in favour of the Clement Plan; in: message, International Journal of Journalism, Issue 2, 2nd quarter, pp. 68 ff., Konstanz, UVK.

Short-sighted core business in media management. In: Friedrichsen, Mike; Schenk, Michael (eds.): Global Crisis in the Media Industry? Dimensions, Causes and Consequences. Baden-Baden, Nomos, pp. 243–258.

Business Management in the Newsroom, or: ‘Economise yourselves before you are economised!’. In: Sjurts, Insa (ed.): Strategic Options in the Media Crisis. Print, Television, New Media; Hamburg Forum on Media Economics, Vol. 7, Munich, Reinhard Fischer, pp. 29–44.

2003

Freedom rather than interference – controlling in sales. In: Pepels, Werner (ed.) Marketing and Controlling Competence. Basic Knowledge of Market-Oriented Corporate Management, Berlin, Bielefeld, Munich, ESV, pp. 157–175.

Fateful Funerals (on the newspaper crisis). In: message, International Journal of Journalism, Issue 2, 2nd quarter, pp. 58–64, Konstanz, UVK.

Tax Law for Start-ups. Know, Understand and Save Money. Cocomore AG (ed.), Guide, online publication for t-online 06/2003, 45 pages.

Law for Start-ups. Navigating the legal jungle (2003). Vericon (ed.), guide, online publication for t-online 06/2003, 72 pages.

Media economics is a journalist’s duty. Why future generations in newsrooms cannot turn a blind eye to political-economic and business management issues; contribution to the commemorative volume marking the 10th anniversary of the Department of Journalism at the Institute for KMW, University of Leipzig.

Conference/symposium contributions – full papers, posters, presentations:

Media Management: Between Core Business and Core Competence. Conference paper, Annual Conference of the DGPuK Media Economics Section, Stuttgart, November 2003, (peer-reviewed, selected).

First Mannheim Capital Markets Forum, moderator, Mannheim Congress Centre, January 2003.

2002

Broadcasting – as good as the newspaper. Or: ‘Credible, authentic, insightful and opinion-forming’ – listeners’ expectations of business radio. F.A.Z Electronic Media GmbH.

Conference/symposium contributions – full papers, posters, presentations, chairing:

The Future Is Urban! Moderator of the congress, Mannheim, June 2002.

2001

A lesson for the New Economy; review of Wirtz, Bernd W., *Media and Internet Management*. In: *message*, International Journal of Journalism, Issue 3, Konstanz, UVK.

2000

Reaching the Top through Benchmarking (new edition of the benchmarking monograph), Niedernhausen, Falken Management.

Editorial Marketing: Journalism as a Planning Factor in the Positioning of Regional Daily Newspapers; monograph, Wiesbaden, Deutscher Universitätsverlag.

Editorial Marketing: Not Enough Pressure. In: message, Issue 2, Konstanz, UVK.

For All Readers, US Press: The Total Community Coverage Concept. In: message, International Journal of Journalism, Issue 4, pp. 41–43, Konstanz, UVK.

Can journalistic quality be objectified? In: message, International Journal of Journalism, Issue 4, p. 35, Konstanz, UVK.

Conference/symposium contributions – full papers, posters, presentations, moderation:

Live broadcast of the stock market flotation of MVV Energie AG, moderator, Frankfurt.

Moderator (invited) of the panel discussion at the General Assembly of Senior Executives of BASF AG in February 2000, featuring Members of the Bundestag from the CDU, FDP, Greens and SPD parliamentary groups (focus on economic, budgetary and labour market policy).

1998–99

The book on KlickTel Deutschland ’98; Klicksoft Medien Ges.m.b.H., Riezlern (A).

The book on KlickTel Deutschland ’99; Klicksoft GmbH, Dorsten, a completely revised new edition of the handbook.

Conference/symposium contributions – full papers, posters, presentations, chairing:

Annual Congress of Industrial, Organisational and Work Psychologists within the Federal Association of German Psychologists: Moderator (by invitation), opening event with panel discussion, Weinheim, 1999

1997

Benchmarking – quick success without regrets. In: Bühner, Rolf; Organisation, Landsberg am Lech, moderne industrie (loose-leaf publication).

Benchmarking – only for creative minds. In: ÖVIA (ed.), Benchmarking: Towards Best Practice in Production and Maintenance, Leoben (A).

Conference/symposium contributions – full papers, posters, presentations, moderation:

The Euro – what’s next? Chairing the panel discussion (by invitation) on the introduction of the euro at the Mannheim Congress Centre with the Chairman of the German Council of Economic Experts, Prof. Dr Herbert Hax; Bundesbank official Prof. Dr Dr h.c. Otmar Issing; ABB Executive Board Member Dr Ing. Wilfried Kaiser, State Secretary Dr Jürgen Stark, State Secretary Klaus Bünger and Dr Jürgen Pfister, Chief Economist at Commerzbank AG, Mannheim, June 1997.

1996

Benchmarking: Learning from the Best. Wiesbaden: Gabler.

Key Account Managers: The Better Benchmarkers. In: Sales Profi, Issue 9/1996, pp. 13–14.

Benchmarking – Common Pitfalls in Practice. In: Harvard Business Manager, Vol. 18, Issue 4.

Conference/symposium contributions – full papers, posters, presentations, moderation:

Annual Conference of the German Junior Chamber, moderator (by invitation) of the panel discussion, Ludwigshafen.

External Benchmarking – A Great Opportunity for Quick Success, conference presentation at the specialist conference ‘External Benchmarking in Practice’ organised by the Institute for International Research, Nuremberg, April 1996.

Benchmarking – Planning Customer Success, conference presentation at the specialist conference ‘Key Account Management’ organised by the Institute for International Research, Düsseldorf, September 1996.

1995

The Biggest Problem in the Benchmarking Process: Surpassing the Original. In: Gabler’s Magazin, Issue 2 1995, pp. 19–23.

Strategically managing relationships. In: Gabler’s Magazin, Issue 4, 1995, pp. 16–20.

Conference/symposium contributions – full papers, posters, presentations, moderation:

The Art of Copying – Lifelong Learning through Benchmarking, conference presentation at the specialist conference ‘Benchmarking in Marketing and Sales’ organised by the Institute for International Research, Düsseldorf, June 1995.

1994

Key Account Management. Concepts for Effective Relationship Management, Wiesbaden, Gabler.

1993

Conference/symposium contributions – full papers, posters, presentations, moderation:

Budget Reporting, invited lecture, University of Dortmund, Institute of Journalism (Summer Semester 1993).

Editorial marketing – a business administration concept in journalism, invited lecture, University of Dortmund, Institute of Journalism (Summer 1993).

Infographics in the editorial marketing process, invited lecture, Dortmund Broadcasting Academy, 1993.

1992

Is the truth reasonable for human beings? Mannheim Talks, edited by Ernst Peter Fischer, contributions to the discussion on pages 35, 138/39 and 158/59, Munich, Pieper.