KomMa – Chair in Communication Management

You may be wondering why this is about communication management. After all, in academia this term is usually restricted to strategic communication, solely on the basis of its proximity to public relations. The KomMa team, however, is committed to a broader definition, in which the component ‘communication’ encompasses an aspect of coordination just as much as the component ‘management’ does. One could therefore (pleonastically) describe communication management as ‘coordination of coordination’. That actually hits the nail on the head! The two aspects of coordination, however, have different scopes and each takes on a specific form. This is precisely why we find it so fitting to speak of communication management when we consider the societal dimensions of communication processes. It is also precisely why the KomMa team is so broadly based, integrating so many aspects, areas of focus and talents.

• a personalised, research- and practice-oriented study programme in the fields of journalism, content marketing, strategic communication, entrepreneurship, management and online marketing
• discourse-oriented specialisation in media, communication and management theory
• Conceptualisation and implementation of audio, film and online projects
• Methodological skills with a focus on social sciences and (statistical) data analysis
• Practical skills such as team building, project management, academic work and persuasive presentation