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Prof. Dr. Markus Arthur Launer

Prof. Dr. Markus Arthur Launer

Professor, Faculty of Trade and Social Work

Building G, Room 110, Suderburg

Professur für Allgemeine Betriebswirtschaftslehre mit Schwerpunkt Dienstleistungsmanagement in Handel und Logistik

Curriculum Vitae (CV)

Prof. Dr. Markus A. Launer is a full professor for business administration and service management at the Ostfalia University of Applied Sciences at the Campus Suderburg. He also teaches masterstudents in the ZWIRN Center in Sustainability and Risk Management. His areas of expertise areInternational Management, eBusiness, Controlling, Finance, Corporate Communication and Investor Relations as well as Scientific Methods. Before, he was visiting lecturer at Ostfalia University of Applied Sciences in Wolfenbüttel, Fresenius University, Hamburg School of Management (HSBA), and International School of Management (ISM).


He researches in the area of digitalization, e-learning, compliance management, and intuition. HisEU-funded EFRE research projects were “Digital Trust and Teamwork (DigVert)” and Intuition (RHIA)”. He also managed the global follow-up project “Digital Trust @ the Workplace” with 30 co-researchers in 13 languages in 30 countries (n=5570). In cooperation with 14 ministries of education in Germany, he researched e-learning at vocational schools. Together with Intersoft Consulting Services AG, he researched "Compliance Management". He publishes academic articles in journals and runs a lab for IT- and Media Technology. Markus organizes a yearly, academic International Service Management Congress with over 50 speakers bringing global experts in digitalization together. The results are published as conference proceedings and in journal articles.


He has over 20 years of experience in financial and corporate communications in various capitalmarket measures as well as marketing and corporate controlling, nine of which are in the USA. Heworked for Hoechst AG and SGL Carbon AG as well as SGL Carbon Inc. in Charlotte, N.C., Philipp Holzmann AG, Media! AG, Altana Inc. in New York, Merck KGaA, and as and managing partner of Transatlantic Investor Relations LLC (New York and Frankfurt) for numerous other companies from DAX30 to SDAX. In New York, was on the board of the German American Chamber of Commerce New York Inc.


Launer completed his business studies at the Universities of Mannheim and obtained the European Ph.D. at Tallinn University of Technology. He is the editor of numerous books on investor relations, corporate governance, and the coordination of foreign subsidiaries of multinational companies. In 1993 he was awarded the Dr. Carl Clemm and Dr. Carl Haas Prize from PWA Waldhof GmbH.

Lectures

Study Program Trade & Logistics

Main subjects: Business Management, Controlling, International Management, eBusiness, Service Management, Soft Skills, Transportation Management.

Elective Subjects (Excerpt): Investor Relations, Financial Communication, International eLearning, Intercultural Management.E-learning in the Online Business Administration course

E-Learning Program Online Business Administration

Key modules: Business Administration 1, Scientific Work, Business English, Cost Accounting, Balance Sheet Accounting, Marketing, eBusiness, Controlling, Financing, Business Simulation, Preparatory Course for Bachelor Thesis.

 

E- und Blended Learning by Markus Launer

Bachelor Theses accepted in the areas of

  • International and Intercultural Management
  • Digital Trust & Teamwork
  • Intuitive Business Administration
  • Service and Industry 4.0
  • E-Learning

Projects

International projects

Rational and Intuitive Decision-Making (RIDMS) 

Markus Arthur Launer; Project Leader and Focal Person

The project RIDMS is an international follow-up project to the EU research project Rationality, Heuristics, Intuition & Anticipation (RHIA) funded by the EU and the State of Lower Saxony, Germany. The aim is in particular to research Unconscious Decision-Making, Organizational Behaviour, and Emotional Intelligence at the Workplace, Management, Sustainability, and Artificial Intelligence. The study targets various industries and all levels of management.

Study 1 Global pre-test (completed, n=4457) in 15 countries

Study 2 in Uelzen (EU project completed, n=180)

Study 3 in Germany (Follow-up project completed, n=700)

Study 4 globally (ongoing). Please participate under this link:

https://www.soscisurvey.de/intuition-management-ai/ (external link, opens in a new window)

Study 5 in the USA on different intuition measurement instruments (upcoming)

Study 6 globally (upcoming)

  1. Entrepreneurship and Business Development
  2. Tourism and Hospitality Industry
  3. Logistics and Trade Industry
  4. IT Industry and AI
  5. Handicaped people with trauma and ADHS
  6. Consumer Intuition (Marketing)

Collaborating Institutions and Researchers

This follow-up research project is conducted by international  collaborators:

- Prof. Dr. Fatih Cetin (Principal Investigator) from Baskent University, Turkiye

- Prof. Dr. Joanna Paliszkiewicz (Principal Investigator) from Warsaw University of Life Science, The Management Institute, Poland

- Prof. Dr. Cihan Cobanoglu (Principal Investigator) Virscend University, CA, USA

- Dr. Mohammad Daud Ali (Principal Investigator), University of Haripur, Pakistan

Project Coordinatiors by Country

  • Prof. Dr. Burcu Tosun, Atilim University, and Prof. Dr. Özlem Atay, Ankara University, Turkiye
  • Prof. Dr. Marcos Ferasso, Lufófona Central Universitário, and Prof. Dr. Sofiá Almeida, Universidad Europei, Portugal
  • Prof. Dr. Heini Pensar, Vaasan University, and Prof. Dr. Tauno Kekäle, University of Maribor, Finland
  • Prof. Dr. Dave Marcial, Silliman University, and Prof. Dr. Erik Capistrano, University of the Philippines, Philippines
  • Prof. Dr. Bo Aquila Yang, Beijing Open University, and Dr. Marcus Anthony, Beijing Institute of Technology in Zhuhai, China
  • Prof. Dr. Joeffrey Maddatu Calimag, Kyungsung University, Korea
  • Dr. Tamar Dolidze, Batumi State Maritime Academy, Georgia
  • Prof. Dr. Daria Suprun, National University of Life and Environmental Sciences of Ukraine, Ukraine
  • Dr. Simon Zalimben, Universidad Católica Nuestra Señora de la Asunción, Paraguay
  • Dr. Joanna Rosak-Szyrocka, Czestochowa University of Technology, Poland
  • Dr. Jasveen Kaur, University Business School (UBS), Guru Nanak Dev University, Dr. Chiraq Patel, Research Culture Society, Prof. Dr. Sandeep Kumar, Tecnia Institute of Advanced Studies Delhi, Affiliated to Guru Gobind Singh Indraprastha University, and  Dr. Mohammad Subhan, Marwardi University, India.
  • Dr. Natsuko Uchida, Ferris University, Japan
  • Dr. Pei-Hsuan Hsieh (謝佩璇), College of Informatics and Education, National Chengchi University, Taiwan
  • Dr. Piotr Pietrzak, Dr. Anna Jasiulewicz, and Dr. Konrad Michalski, Warsaw University of Life Science,  Poland
  • Batuhan Özkanli, PhD. Candidate, University of Loughborough, United Kingdom

Contact Information

Please send an email to Prof. Markus Launer at: M-A.Launer(at)Ostfalia.de (opens your email program)

Publications

The current publications of Prof. Dr. Markus Launer You can find on the following international research platforms: