A new episode of "Einfach Forschung" is online: What really makes customers happy
What do market research, hotel night shifts and functional dog treats have in common? In this episode of "Einfach Forschung", we take a closer look at this bizarre combination!
Follow the lively exchange between presenter Prof Dr Heinz-Dieter Quack and his guest Tim Nieländer (external link, opens in a new window). Today's topic: "What really makes customers happy - market research for hotels, museums and treats".
Unlike previous episodes, this one was not recorded in our recording studio, but in one of Tim's many hunting grounds: the Pentahotel in Braunschweig. Our guest gives us a look behind the scenes of everyday hotel life and reveals which professional and scientific projects are currently keeping him busy.
Listen to the new episode here: https://linktr.ee/einfachforschung(external link, opens in new window) (external link, opens in a new window)
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