Marketing

Our Marketing degree program opens up a world of exciting career opportunities! Typical professional fields where you can contribute your creativity and strategic skills include:

Digital Marketing

You feel right at home in the digital world! From SEO and content marketing to social media campaigns – you are using the latest digital online tools to make brands visible and successful.

Advertising and Communications Management

Here you'll become a creative force! Develop high-impact campaigns that capture the hearts of your target audience. Whether online, print, or social media – you ensure that brand messages have the desired impact.

Brand Management

Become a brand's guardian! You develop and maintain a brand's image, ensure it remains consistent and strong across all communication channels, and build an emotional connection with the target audience.

Public Relations (PR)

Be the voice of a brand! You build relationships with media, influencers, and the public to create a positive image and skillfully manage crises.

Sales and Promotion

Bring products directly to the customer! You develop sales strategies, plan promotional campaigns, and ensure that sales targets are met or exceeded.

Market Research and Analysis

Dive deep into the data and uncover the secrets behind consumer needs and desires. You analyze market trends, competitive landscapes, and consumer behavior to make informed decisions regarding marketing strategies.

Abbreviations:
SWS = weekly hours per semester
LP = Credit points under the European Credit Transfer System (ECTS)

MF* = Mobility window

Our marketing degree program offers you a unique combination:

Fundamental components of marketing, including: Consumer Behavior, Digital Marketing, Content Creation, Conscious Marketing, and Marketing Analytics & AI, Communication, Market Research

Four modules within which you can choose which courses you want to take, including three specialization modules:

• Specialization in Creativity & Design (e.g., Advertising & Design, Media Design, etc.)
• Specialization in Digital Marketing (e.g., Social Media Marketing, Transmedia Storytelling, etc.)
• Specialization in Marketing (e.g., Event Marketing and Management, Employer Branding, etc.)

One module that gives you insights into other industries:

• Interdisciplinary Networking (e.g. Tourism Management, Sports Management, Psychology etc.)
• Basic business knowledge, including: Bookkeeping & Accounting, Cost and Performance Accounting, Legal Issues in Marketing and Management, Corporate Management and Project Management
• Business English until the 3rd semester and soft skills courses

Your additional benefits:

• A practical semester with a company of your choice, in Germany or abroad
• An optional semester abroad at one of our many international partner universities
• Learn additional languages ​​of your choice alongside English
• Numerous guest lectures, excursions, and research projects with industry partners

The first two semesters focus on the fundamentals of marketing and business administration. You'll learn the basics of strategic and operational marketing, content creation, digital marketing, and communication. Writing your first academic paper will also help you develop and expand your academic skills.

From the third to the fifth semester, you can choose from four elective modules to create your own individual focus:

3. Term: "Creativity & Design" and "Interdisciplinary Networking"

4. Term: "Advanced Digital Marketing"

5. Term: "Specialization in Marketing"

For each elective module, there is a pool of diverse elective courses from which you can select two or three. This allows you to tailor your studies to your specific needs!

In the fifth semester, you'll also participate in our case studies, where you'll work in a group on a comprehensive research project with a partner company. The fifth semester is also the mobility window, meaning you can study abroad under simplified conditions during this semester.

In the sixth semester, you will complete a practical semester of at least three months at a company of your choice, either in Germany or abroad. Afterward, you will conclude your studies by writing and defending your bachelor's thesis.

There is the option of pursuing a Master's degree after completing a Bachelor's degree. The Ostfalia University of Applied Sciences currently offers the following Master's programs:

• Leadership in Service Organisations (M.A.) in Salzgitter

• Communication Management (M.A.) in Salzgitter